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While our son already enjoys a wide variety of fruits and vegetables, he loves the Today I Ate a Rainbow™ chart, and feels...

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- Lisa McIntosh-Urban Harvest

Rainbow Blog

20 May 2013

Speaking to the CEO of McDonald’s

posted by: Kia

Tomorrow morning Hannah and I will be getting on a plane and heading to Chicago to speak at the McDonald’s shareholders meeting.  We’ll have the ear of CEO Don Thompson and other executives of McDonald’s and that is an opportunity we are very grateful to have thanks to Corporate Accountability International. It’s certainly not every day that a 9 yr old gets the chance to represent her generation at such a big event, Hannah has grown up knowing that kids need to be powered by a rainbow of fruits and veggies, not junk food, so she is pretty excited to share this at the meeting. As a family we strive to eat healthy whole foods most of the time and that means that our bodies can handle it when we occasionally eat unhealthy food!  Healthy eating is not about perfection…it is about progress! I love this post by Lisa Leake of 100 Days of Real Food on the subject of raising healthy eaters without making our kids parnoid!

Baked Kale Chips

Hannah has been taught about marketing and how deceptive it can be…especially to kids! When we go grocery shopping she is quick to point out the “marketing” tricks. Did you know that McDonald’s spent about $115 million in advertising Happy Meals alone during 2010…yikes! Hannah is really looking forward to having the opportunity to speak at the McDonald’s shareholders meeting to let them know that it’s not right to try to trick kids into wanting junk food with the promise of happiness, toys and their favorite cartoon character or sports hero.

I know how sensitive the subject of feeding kids can be, so just as I did in my #MomsNotLovinIt blog post, I want to say again that this campaign is not about making parents feel bad about feeding their kids McDonald’s food. No one is a bad parent based on whether their kids eat happy meals and everyone has the right to feed their children whatever they like, so by no means is this meant as a negative judgement.  We are talking about big corporations that are going out of their way to get around parents (they call them gatekeepers) to undermine the healthy eating habits they are trying to set for their children.  We are asking that they stop going after our kids so that parents can raise and feed their children without having to deal with the Pester Power that companies like McDonald’s love to encourage.  Did you know that approximately 75% of parents say they have bought a product for the first time because their child asked for it? That’s pester power in action!  If something seems easier, faster, cheaper and will get your kids to eat it’s no wonder fast food is so popular.  I would encourage you to watch this TED Talk by 11 year old Birke Baehr because he makes a lot of excellent points when it comes to the food choices we make:


We can’t avoid looking at the sad statistics of the growing rates of childhood obesity, diabetes and other diseases. The bad news is that much of this is related to the food our children are eating…the good news is that much of this is related to the food children are eating which means we have the power to turn this around!!!!! As you know our mission is to get kids hooked on healthy eating by focusing on eating a rainbow every day, so that is why we are thrilled to have the opportunity to go to the McDonald’s shareholders meeting and tell them that this generation of kids doesn’t need their junk food or their marketing…they need to Eat Rainbows, Play Outside and have Fun with their Family and Friends!

Hannah and I will be following up our trip to Chicago with blog posts and maybe a video or two :) Stay tuned because we’re just getting started!!!! Watch out world…we’re bringing the power of Rainbows to kids everywhere!!!!

Happy Healthy Eating
Kia & Hannah

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is a mom and the creator of the Today I Ate A Rainbow kit; a tool that helps parents establish healthy habits by setting the goal of eating a rainbow of fruits and vegetables every day. Kia is passionate about creating tools that help parents raise healthy kids!


59 Responses to “Speaking to the CEO of McDonald’s”

  1. Jamie says:

    Congrats, Kia and Hannah! You did such an awesome job at the meeting. It’s really inspiring to see a young person bravely speak up for what you believe in. There are many of us standing behind you.

  2. Cloe says:

    Congratulations Kia and Hannah! You are right on. Thanks for representing the best for your generation, Hannah!

  3. Kirsten says:

    Thank you, Kia and Hannah. How brave of both of you to stand up to McDonald’s and speak for parents and children around the world. McDonald’s predatory marketing has got to stop!

  4. So proud of Hannah for having the courage to SPEAK UP. What an amazing, well-spoken young woman who is lucky to have a mom who is teaching her well! Way to go, Team Rainbow!!

  5. Toni says:

    Thank you for being such a brave voice!! I hope he really “heard” you :D

  6. Melissa says:

    Congrats Hannah! So excited that you took this opportunity by the horns! The girls would like to interview. Stay tuned for my post on our favorite 9 year old super hero;)

  7. I think McDonalds is fine for a treat, once in a blue moon.

  8. Bec says:

    This is beautiful and powerful not to mention promising. I educate my kids about marketing tactics. As a parent I know I am empowering them to be able to make informed decision and better life choices. We all have the right to not be exploited and education is the key. I enjoy taking them to the supermarket and when asked to purchase a processed item, I get them to read the ingredients of the product out loud. My rule is this. As soon as you see numbers or words that are not recognizable as a food product. you know this produce is not real food. After the label is read the package quickly makes it’s way back on the shelf. and the product is not ask for again. At least with fruits and vegetables. The only reading required is the location and price, the rest is left up to the eyes to decide.

  9. Jordan says:

    Congratulations Hannah and Kia! Your courage and perseverance is so appreciated and inspiring! Keep truckin and know that there are so many working beside you and supporting you along the way :)

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I purchased your product a month ago for my 2 year old and its been fantastic. He looks forward to trying to get a rainbow each day. Now my picky eater is probably one of the healthiest kids around. I...Read More - Julie Smith-

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