This project was originally created by the Robertson from Canada. They created the Today I Ate A Rainbow chart as a way to keep track of the produce that their daughter was eating while at the same time encouraging her to take responsibility for her food choices. This chart was so effective that they decided to make it available to other parents! Their goal is to help parents create an environment where kids will reach for an apple instead of junk food! Despite the information that is available on the importance of kids eating a minimum of five servings a day, studies from around the world have shown that kids aren’t eating enough fruits and vegetables.
Today this website exists as an informational resource for parents across America. No products are sold through this website.